strategic marketing

Whitebone’s Journey: celebrating 4 years of excellence, achievements and impactful project

Post published:02/02/2024
Post category:Updates

Whitebone celebrates four prosperous years, standing alone in Armenia as the only agency specialising in Customer Experience and full-cycle Marketing. This blog shares our journey, spotlighting impactful projects and innovative…

Differentiating Strategic Marketing from Marketing Strategy

Decoding the Puzzle : Differentiating Strategic Marketing from Marketing Strategy

Post published:11/01/2024
Post category:Blog

In the ever-evolving landscape of business, two terms often used interchangeably but with distinct nuances are "Strategic Marketing" and "Marketing Strategy." Understanding the difference between these concepts is crucial for…