rom ancient times decent people treating others respectfully, honestly and transparently were called White-bone people. These are the values we have at the heart of our business.
We grow our business based on these values.
We set these values at the core of our partnerships.
We pass these values through our services and products to our partners' customers.
The values we believe in
Trust
Directness
Excellence
Human-centrism
Effectiveness
Loyalty
Empathy
Our Team
Shushanik Ghaltakhchyan
Marine Avetisyan
Mariam Saghatelyan
/HR generalist
Hasmik Harutyunyan
/PROJECT MANAGER
Ani Melikyan
CEO and Founder
Shushanik Ghaltakhchyan
More than 18 years of expertise in experience management, project management, service design and retail. Impressive experience in the industries of IT, banking, telecom, services, postal/forwarding and retail. Expert member of Mantashov Entrepreneurs Union. Associate professor in YSU and RAU. Visionary Leadership Coach. Chair judge at the International Customer Experience Awards. CXM certified CX expert.
Senior Business Analyst
Marine Avetisyan
More than 5 years of work experience in the fields of data science, finance, IT product analysis. Currently concentrated on Data modelling and analysis for customer experience improvement, studying for a Postgraduate degree (PhD student).
Marketing Lead
Mariam Saghatelyan
More than 6 years in marketing and management. An upbeat, self-motivated team player exploring the fascinating world of marketing. Work experience in all types of marketing: Search Engine Optimization, Pay-Per-Click, Social Media Marketing, Content Marketing, Email Marketing, Marketing Analytics, Marketing Diagnosis, Marketing Strategy development and execution.
Office manager
/HR generalist
Hasmik Harutyunyan
Work experience in the fields of Office and Event management. Participations in scientific-psychological internships and conferences concerning VR-technologies in mental health and psychological help in extreme situations. Currently gaining skills studying Psychology of Management Master’s program.
MARKETING RESEARCHER
/PROJECT MANAGER
Ani Melikyan
More than 4 years of experience in Customer Service. Successfully completed Internship program in Project Management. Besides having a Master’s degree in Public Relations, Ani has also had working experience as a professional cook in the best restaurants in Yerevan. Enthusiastic learner and team player, currently enriching skills in the sphere of PM and Marketing Research.