Whitebone’s Journey: celebrating 4 years of excellence, achievements and impactful project
Whitebone celebrates four prosperous years, standing alone in Armenia as the only agency specialising in Customer Experience and full-cycle Marketing. This blog shares our journey, spotlighting impactful projects and innovative achievements. Leading the Way Whitebone doesn’t just exist; it leads. We define excellence in experience management and marketing, setting and surpassing industry standards. Trusted Allies In the business world, trust isn’t just spoken, it’s our currency. Our company’s name, logo, and service are protected by intellectual property laws. We’re not
Decoding the Puzzle : Differentiating Strategic Marketing from Marketing Strategy
In the ever-evolving landscape of business, two terms often used interchangeably but with distinct nuances are “Strategic Marketing” and “Marketing Strategy.” Understanding the difference between these concepts is crucial for businesses․ In this blog, we’ll decode the puzzle and shed light on how these two elements play distinct yet interconnected roles in the success of real-world brands. Also we will share insights from Whitebone’s portfolio. Marketing Strategy At its core, a marketing strategy is the plan devised to achieve a
Festina’s Waterproof Watches. Quality management and branding in one package
Festina, the Swiss watch brand known for its top-notch quality, has taken a dive into innovation with their release of water-resistant Dive watches. What sets them apart? It’s not just the watches but the way they’ve decided to package them. Let’s take a closer look at how Festina Profundo’s creative packaging is making waves in the world of watch branding. The watch that’s sold in a bag of water Instead of a regular box, Festina Profundo is shipping their Dive
Whitebone Expands Its Horizons: Joining ICC for Bigger Opportunities
We are thrilled to announce that Whitbone has officially become a member of the International Chamber of Commerce (ICC). Moreover, Shushanik Ghaltakhchyan, CEO-founder of Whitebone, has joined ICC National Committee Armenia as the deputy chair of the Marketing and Advertising Commission. This ICC membership marks a significant milestone for Whitebone, opening doors to new business opportunities for both Whitebone itself and its valued clients and collaborations. ICC Armenia is the national representative of one of the largest international trade organizations,
Whitebone’s large-scale projects for Fami Group in 2022
On January 9th, our partner Fami Group’s annual meeting was held. Fami Group’s team presented the 2022 reports of the brands they represent and shared their strategic plans for 2023. The guests from partner organizations were Tigran Baloyan, the founder of Status Holding and Shushanik Ghaltakhchyan, CEO-founder of Whitebone- Experience Management, who presented the implemented projects. We are glad to present Whitebone’s large-scale projects for Fami Group in 2022: Marketing diagnostics and improvement plan Customer journey mapping and Customer Strategy
Merry Christmas and Happy New Year 2023 from Whitebone
While wrapping up the year, we all look back and remember our important achievements Being grateful to 2022, the Whitebone team sums up the year as follows: Marine, Senior Business Analyst at Whitebone, highlighted this year with • Publication of scientific articles in well-known international journals • The successes recorded on the path of self-development Hasmik, our Human Resource specialist, is happy for: • The opportunity to start a professional career and develop new skills in HRM thanks to Whitebone
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