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Shushanik Ghaltakhchyan read Customer Experience and Brand Experience lectures for RANEPA executive MBA

At the end of September a meeting module of “Modern technologies of Management” took place at the Russian-Armenian University.

The participants were executives of the best Russian organisations who are implementing the MBA program at the Russian Presidential Academy of National Economy and Public Administration.

Shushanik Ghaltakhchyan, the CEO of Whitebone – Experience Management, represented her lectures on two topics: “Customer Experience Management” and “Brand Experience Management”.

The module was attended by more than 30 participants who appraised “Customer Experience Management” and “Brand Experience Management” lectures with the highest evaluations and feedback at the end of the 4-day meetings, emphasising that the lectures are unique, up-to-date, and effective not only for Armenia but also for the region.

New agreements for further cooperations got received.