About Us

What Does Whitebone Symbolize?

At our core, we embrace the ancient ideals of being "White-bone people," which historically means treating others with respect, honesty, nobility and transparency. These values are not just words for us; they are the driving force behind everything we do in our business.

OUR MISSION
Create an empathic, bold, and mutually effective experience aimed at the organic growth of businesses.
OUR VISION
Inspire partners to achieve new heights by developing efficient processes, human-centric marketing, and excellent experiences.

Our commitment to these values doesn't stop within our walls. We carry them through to the services and products we offer to our partners and, by extension, to their customers. We believe that by spreading these fundamental qualities, we can make a real difference in the world and create a lasting impact.

Our Team

CEO and founder - Whitebone Experience Management. 20+ years expertise with the leaders of the industries. CX and Strategic Marketing Expert.

Shushanik Ghaltakhchyan

Founder and Director

More than 2 years of experience in HRM, currently engaged in training and development initiatives of the Company․

Hasmik Harutyunyan

HR Specialist

With 5 years in Quality Control and Data Analysis, Anahit is currently advancing skills in Quality Assurance, Project Management, and Research methodologies.

Anahit Jaghatspanyan

Senior Quality Control and Research Specialist

Attended Conferences
and Forums

Banking Conference 2023

Earlyone, a pioneering customer flow management system provider based in Armenia, hosted the 4futurebanking conference, where our CEO, Shushanik Ghaltakhchyan, participated as an expert in customer experience management within the banking industry. Her presentation highlighted the latest trends, measurement tools, and other valuable information for the industry audience.

London Tech Week 2023

Our CEO was an Armenian delegation VIP member in London Tech Week. The global celebration of technology united innovative thinkers and talents in a week-long festival.

Global Business Forum 2022 and 2023

Shushanik Ghaltakhchyan, founding director of Whitebone, participated in the annual "Global Business Forum" of the "Mantashyants" pan-Armenian businessmen's union on July 1-3. During the forum, 350 Armenian businessmen from more than 15 different cities of the world created new partnerships and exchanged knowledge.

Customer Experience Management course

The 3rd Customer Experience Management course, led by Shushanik Ghaltakhchyan, founder and CEO of Whitebone, was integrated into the "Modern Management Technologies" MBA program at the Institute of Business and Management under the President of the Russian Federation. Attendees, including leaders and managers from various Russian cities, gained contemporary insights into customer experience, digital tools, and business promotion strategies. The course's positive impact on broadening horizons and fostering professional growth.

Our Partnerships

European Bank for Reconstruction and Development

About us